Bullshit of the week: Furutech DeMag

Bullshit of the week: Furutech DeMag

Demagnetizer for Vinyl LPs, CDs, DVDs, SACDs, Blu-Ray and DVD-Audio discs

The Furutech DeMag completely demagnetizes LPs and optical disc media such as CD Blu-Ray, DVD, MD, Game CD, Photo CD, SACD, and DVD Audio. Plus it’s an indispensable accessory for keeping interconnect cables, connectors and power cords demagnetized to prevent magnetic signal distortion.

Lol, now you can demagnetize not only Lp, but even CD and power cables 😀 If you keep your watch on it, then it will be more accurate then atomic clock and if you leave your RJ45  (network) cable, then you’ll become the best player in the wordl, you download speed will increase at mere 50%. Why? because magnetized is slowing down electrons. whooooooooooo :0)

Don’t forget that the deMag can also be applied to video systems; cables, power cords, audio cables and their connectors!

Disc Magnetization Is No Mystery

Subscribe Audiophile Vintage on YouTube
The silk-screened label on an optical disc contains chemical compounds such as iron, nickel, and cobalt. These materials are all strongly magnetic and easily remagnetized. The reflective information-bearing surface of optical media contains 99% aluminum, but 1% of these same highly magnetic materials! Even aluminum is considered a weak magnetic conductor.

Amazingly, optical discs actually magnetize as they play! A magnetic field is actually induced as they spin. This same elemental process takes place with CD, CD-R, DVD, and MD. Particular attention is due MD as it’s the most prone to magnetization effects such as problems reading discs.

Other so-called demagnetizers on the market including specialist products, head erasers, bulk erasers, etc. don’t even completely demagnetize your discs. Rather, some of them actually induce magnetism! Take spinning demagnetizers, for example. After the disc stops, a section of the CD is left exposed to the fixed magnet below. Because Furutech’s deMag Ring Magnet Technology ramps the power up then down again, all residual magnetism is completely removed.

Demagnetizing LPs

How can an LP be magnetized? It’s plastic!

The fact is that pigment added to the plastic during the manufacturing process is the culprit. The minute amount of ferrous material in the pigment causes LPs to become magnetized.

Yes of course, since when is is LP magnetized???? Oh my got, it is PVC??? and since when does pvc contain ferrous materials??? vinyl record (in reference to polyvinyl chloride), or simply record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove. The groove usually starts near the periphery and ends near the center of the disc.

Polyvinyl chloride, (IUPAC Poly(chloroethanediyl)) commonly abbreviated PVC, is a thermoplastic polymer. It is a vinyl polymer constructed of repeating vinyl groups (ethenyls) having one of their hydrogens replaced with a chloride group.

Demagnetization Isn’t Just For Optical Media Anymore!

The deMag works for disc media as well as cables, connectors, and power cords! (See below.) No part of the playback chain should be disturbed by resolution-sapping magnetic interference.

But magnetism is a naturally occurring process, so it can be said by looking at the data below that it is, in fact, virtually impossible to achieve a clean, precise signal without going through a properly designed demagnetization process!

Furutech’s deMag is the answer. It’s the only way to experience top system performance by demagnetizing optical media, power cords, interconnects of all kinds, and their connectors! You should know that demagnetization was a mainstream technique routinely performed by disc manufacturers all over the world. Because of tight, ultra-competitive pricing, most manufacturers skip this important step these days. Top performance can only be achieved by demagnetizing all discs before recording

The Sound

Demagnetizing both sides of optical media before play results in a greater sense of power, dynamics, and resolution, with cleaner, blacker backgrounds and a larger, more stable soundstage, vivid tonal colors and deeper extension at both ends of the frequency range. Demagnetization also allows the delicacy, refinement and nuance of a performance to shine through, along with micro- and macro-dynamics you need to realize the full potential of music and movies.

Demagnetize tool for few pennies 🙂 Yes of course it is working, but won’t make your vinyls and CDs play any better!

Using the deMag improves the sense of surround sound involvement in every two-channel and multichannel home theater system. Visceral, exciting sound heightens the participatory sense of music and especially home theater. Details of image and sound that simply weren’t there before enable a truly extraordinary experience.

The Image

Since the deMag Demagnetization Process eliminates all magnetic distortion noise, video displays of all types benefit from less ghosting, color shift, “snow”, vertical and horizontal interference lines. After treatment you’ll notice a higher resolution picture with more finely graded contrast, clean and precise, with bright, beautifully saturated colors and a more sophisticated color pallet.

Bullshit of the week: Furutech DeMag

This is our little marvel of modern marketing. BEHOOOOOLD!!!!

Demagnetizing Cables

Electric current generates a magnetic field as it flows through a power cord or conductor. However, magnetic impurities within the materials themselves become magnetized and introduce further magnetic distortion. Just loop your cables and power cords with their connectors on the deMag and begin treatment.

No matter how valuable or expensive your system is, the only way to achieve top performance is by demagnetizing your problems away! There are no other demagnetizers on the market that can be used in such a versatile and effective way. The deMag Demagnetizer can even be used on metal-based accessories like CD stabilizers or speaker terminals.

Yes of course, leave the best for the last :0) haaaaa. Ok, let’s say we demagnetized it, but if we connect it back, then it will get magnetized again won’t it? Ok let’s say it could be chance, that this is working, but in that case we have to rip all cables from the wall and demagnetize them, put them back and this process repeat twice a day to end of your life 😀 Oh… I forgot, what about miles and miles of power grid? YEEEAH DEMAGNETIZE EM ALL!!!!!

Dimension: 487mm/19” W × 68mm/2.7” H (without spikes) × 470mm/18.5” D
Net Weight: 11.0Kgs/24lbs

Rating: 230VAC ±10V (Europe)

I’m just curious how much this little parasite suck of our precious power grid.


Usability: 0/10

Waste of money 10/10

Expectation of audiophool: 8/10

Marketing bullshit: 9/10

Overal bullshit score: (money – usability / expectations  + marketing bullshit ) = 10/10

Yeas, you saying that bullshit score is wrong and it should equal  0.588??? Of course this score is only made up in my mind, because I’m learning quick from bullshit like this.
Subscribe Audiophile Vintage on YouTube


14 thoughts on “Bullshit of the week: Furutech DeMag

  1. But the reviewers at those audiophile magazines claim to hear the IMPROVED sound after running this magic device. you mean audio ravers like Fremer are not really he aring what they claim? I know demagnetized plastic has to be better, and sound better. They always hear the improvements.

  2. Would the FTC want to investigate all these BOGUS claims, or just let nitwits waste their money? Maybe nitwits who think this nonsense works, need to waste their money, serves them right! And those “highly regarded” “reviewers” AKA shills for nonsense, ALWAYS hear teh improvements, but never want to take the challenge, like a REAL TEST, of hearing acuity, BLIND listening tests!

  3. I have my doubts about this device. I found one reviewer who actually measured an LP’s field before and after treatment. There was a reduction, but contrary to Furutech’s claims, it wasn’t completely demagnetized. And the pre- and post- magnitudes were very small. Other forums that discuss this product display an ignorance of physics. Most people don’t really know what magnetism is and are unaware that ferromagnetism is not the only kind. They’ve never heard of paramagnetism and diamagnetism and would be dumbfounded to see the experiments where items such as a live frog, a strawberry, a tomato, etc. have been levitated in a magnetic field.

  4. This is certainly making waves, did any of you guys really listen to what the furutec does are are you just making the claims without any first hand experience with the product.

    I never heard or seen this, I just heard the story first hand from John Atkinson that he was floored by what he believed to be two different recordings (different masterings) … the change was clear even from another room in the building.

    we don’t know everything and making fun out of things we don#t understand does not bring us further. I don’t believe people buying expensive cables and furutec demagnetizers are idiots, and I don’t think they are having so much money that they like to throw them out the window.

    I never thought of having a demagnetizer, but I do have an open mind 🙂

  5. Of course he heard a “dramatic” improvement, it’s ALWAYS an improvement….always. Improvement to the advertising revenue collected by magazines that spew such nonsense. He also of course was in the exact listening location, since in a room the slightest position changes affects everything. Bigger improvement than teh green ink on teh CD!

  6. At list try it before you comment, or before you write bullshit like this! Or, as you say, “bullshit of the week”, or month. year…!
    I never tried the DeMag, but tried few different demagnetizers on CD’s and they do IMPROVE the sound!

    Do yourself (and to others) a favor, buy one decent stereo system and start trying things before you express your bullshit about them!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s